Market insights
The Phangan market — in numbers.
Check what your place could earn a night — paste your Airbnb link or pick the details — plus what land costs by district, what a pool or sea view adds, and which configuration pays back fastest. Live data, so you don't have to guess.
How the price checks outSame 47 villas on both platforms: Booking +4% vs AirbnbDetails
Price triangulation
Median nightly rate for the same villa market, by platform. When independent platforms land on the same number, trust it.
How others measure the market
Independent rental trackers count Koh Phangan differently — sampling, what they call “active”, Airbnb-only vs +Vrbo — so their figures diverge. Ours sits inside that range, on the largest transparent sample.
Our ฿2,643 median (2,279 listings) sits inside the independent range.
External figures read on 2026-06-28 · shown for cross-check only, never blended into our median.
By bedroom, both platforms
Villa nightly rate per bedroom count — Airbnb vs Booking, where both list ≥8 villas. A second source on the size curve, not just the island median.
| By bedroom, both platforms | Airbnb | Booking |
|---|---|---|
| 1 BR | ฿4,103 · 34 | ฿2,925 · 64 |
| 2 BR | ฿4,832 · 76 | ฿4,554 · 34 |
| 3 BR | ฿9,516 · 28 | ฿5,600 · 14 |
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What could your place earn?
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Top districts to build for rental
Median nightly rate (ADR) of entire-home listings, by district.
Listings with a pool list at a +140% higher median rate — a difference of medians (pool villas are also larger and closer to the sea), not a like-for-like premium.
Booked right now
Occupancy by district
Share of the next ~90 days already unavailable, measured from live listing calendars (active listings only, ≥5 reviews). A current-demand read, not an annual figure.
Measured for 21 of 21 districts — coverage grows with every weekly run.
Where guests come back
Demand quality by district
Guest-favorite share (Airbnb's top-listings badge) and median reviews — a proxy for how reliably a district converts and retains guests.
Method & assumptions
- Data is a snapshot of 2279 unique entire-home listings on Koh Phangan (2026-10-26), priced in THB, collected across Airbnb, Booking.com and de-duplicated by location and name so a villa listed on several platforms counts once. Internal research, not republished data.
- Price triangulation: each platform's median nightly rate is compared — when independent sources agree (small spread), confidence in the figure is higher. Coordinate data is richest on Airbnb/Vrbo, so district-level cuts lean on those; Booking/Agoda mainly validate the island-wide price.
- Annual income uses an assumed base occupancy of 55% — one forward 90-day window (often low season) can't stand in for a full year, so we don't let it drive the headline. Scenarios: 40/55/70%.
- “Booked now” is a current-demand signal: the share of the next ~90 days that's unavailable, measured from each listing's calendar, across active listings only (≥5 reviews). The long tail of dormant listings (no reviews) sits near 0% and is excluded — including them understates real demand.
- Net yield deducts 25% management and 3% opex from gross. Demand is also proxied by review counts and guest-favorite share.
- Confidence dots reflect sample size per district ( high ≥12 · medium ≥5 · low <5). Treat low-sample districts as indicative only.
- District is assigned by listing coordinates (nearest centroid); Airbnb coarsens some coordinates, so it's approximate. Bedrooms/features come from listing text.
- Prices reflect the snapshot date and season — re-run weekly for seasonal trends.
- Season coverage: every snapshot so far (2026-06-07 → 2026-10-26) falls in the LOW season (May–Oct). Rates and occupancy here are low-season figures, not an annual average — the picture completes once the other season has been measured.
Figures and projections shown here are illustrative estimates based on public and our own market data, for general information only. They are not financial, investment, legal or tax advice, not an offer, and not a guarantee of any return. Property values and rental income can fall as well as rise. Take independent professional advice before you buy.